Branding is important to the Red Cross as it is to many other GONGOs and NGOs. In ordinary times it would be strange to see people who are not employees or cooperants of AZG or SC wearing their logos as they perform relief work. But these are not ordinary times. It is necessary for ordinary people doing good to disguise themselves these days and a Red Cross is a valid way to do it. Complaining in the press by the Red Cross is inappropriate. The good name of the Red Cross can only be improved by people using the logo. Unless, of course, it is the military wearing the symbol. But then this article would never be published. Comments?