Here is a call for documenting successful social marketing approaches. Do you think condom social marketing in Burma / Myanmar would qualify? I do.
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From: Hong Cheng <chengh@ohio.edu>
Date: Sep 18, 2007 11:58 PM
Subject: Call for Success Stories
To: soc-mktg@listproc.georgetown.edu
Dear Colleagues:
Attached below is a Call for Success Stories for Social Marketing for Public Health: Global Trends and Success Stories, a book that Professor Philip Kotler, Ms. Nancy Lee, and I will edit. If you are interested in contributing a chapter that will highlight a successful campaign or if you know someone who could be a good contributor, please contact us. Thanks!
Sincerely,
Hong
--
Hong Cheng, Ph.D.
Associate Professor of Advertising
E.W. Scripps School of Journalism
Ohio University
202 Scripps Hall
Athens, OH 45701-2979
Tel: (740) 593-2619
Fax: (740) 593-2592
E-mail: chengh@ohio.edu
Call for Success Stories
Book Title
Social Marketing for Public Health: Global Trends and Success Stories
Editors
Hong Cheng, Associate Professor of Advertising, E. W. Scripps School of Journalism, Ohio University < chengh@ohio.edu>
Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University < p-kotler@kellogg.northwestern.edu>
Nancy Lee, President, Social Marketing Services, Inc., and Adjunct Professor, University of Washington < nancyrlee@msn.com>
Publisher
(Under contract with) Jones and Bartlett Publishers
Project Overview
Positioned as a modular textbook for a broad spectrum of upper-level undergraduate and graduate courses, the book examines how social marketing is used as a strategy for changing health behavior in the world today. While addressing issues and trends in social marketing and public health globally, it highlights up-to-date successful health behavior-changing campaigns launched by governments or NGOs, by a combination of governments, NGOs, and citizens, or by the citizens themselves in various countries. The book's central theme is that knowledge, practices, and technologies now co-exist to organize and implement effective health behavior change programs, and there is evidence that these programs are working around the world.
Target Markets
The primary market of this book is upper-level undergraduate students and graduate students enrolled in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, social change, or public communication courses.
Secondary targets include practitioners in public health, policy making, and health communication, as well as researchers whose work relates to using social marketing as a tool in changing health behavior.
Approach of the Book
The book takes a country study approach. Each contributing chapter will focus on one specific country, with a close examination of an up-to-date successful social marketing campaign that has yielded measurable outcome in public health behavior.
Countries to Be Covered in the Book (subject to change)
Australia, Brazil, China, India, Indonesia, Japan, Nigeria, Poland, Russia, Singapore, Sweden, South Africa, Tanzania, the United Kingdom, and the United States
Submission Procedure
Interested researchers and practitioners are invited to submit by November 30, 2007, a one-to-two-page case proposal that describes the successful public health campaign in their selected country, which they would like to write for a chapter that will also provide an overview of the issues and trends in social marketing and public health in the country.
To the proposal, one or two paragraphs of biographical information that highlights a contributing author's relevant research expertise and professional experience should be attached.
Authors will be notified by December 31, 2007, of the status of their proposals and sent chapter organizational guidelines.
Full chapters of around 7,000 words (about 30 double-spaced pages) are due by April 30, 2008. All chapters will be peer-reviewed.
Submissions of case proposals and questions on the project should be sent by e-mail to Hong Cheng <chengh@ohio.edu >
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